This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Partner Marketing Programs Manager based in Canada.
Join a growing B2B technology environment where strategic partnerships play a central role in business growth and market expansion. As a Partner Marketing Programs Manager, you will turn partner strategies into practical, scalable marketing initiatives that generate demand and strengthen commercial relationships. You will develop campaigns, partner-facing content, sales enablement resources, and event programs across ERP/VAR, ISV, and Financial Institution channels. A key part of your mission will be helping financial institution partners deepen their product knowledge and improve their sales readiness. Working closely with teams across sales, demand generation, events, and product marketing, you will bring ideas to life and drive measurable pipeline impact. This is a hands-on opportunity for a versatile marketer who enjoys building programs, managing multiple priorities, and creating repeatable solutions.
Accountabilities:
You will lead the execution of partner marketing initiatives while providing broader support for demand generation activities and pipeline-focused programs. Combining content development, partner enablement, event coordination, and cross-functional project management, your responsibilities will include:
Partner Marketing Programs: Build and execute marketing campaigns for ERP/VAR, ISV, and Financial Institution partners, including partner communications, campaign-in-a-box initiatives, and demand generation programs.
Partner Content Development: Create and adapt marketing materials for different partners and audiences, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
Partner Enablement: Develop resources that help partners understand and promote products effectively, such as partner presentations, solution overviews, competitive battlecards, playbooks, talking points, and campaign-specific materials.
Financial Institution Sales Training: Collaborate with Partner Sales and Product Marketing to develop and maintain sales training and product education for Financial Institution partners.
Financial Institution Enablement: Strengthen partner sales readiness through repeatable training programs, accessible product information, updated materials, and connections with relevant internal subject-matter experts.
Product Knowledge: Translate product capabilities, positioning, use cases, and updates into clear, practical guidance that helps partner teams identify opportunities and communicate value confidently.
Partner Events: Coordinate marketing execution for strategic ecosystem events, including Microsoft, NetSuite, Sage, and other partner gatherings. Manage event promotion, landing pages, email campaigns, partner communications, speaker support, collateral, and post-event follow-up.
Webinars and Marketing Programs: Develop and execute webinars and other pipeline-focused initiatives, covering program planning, promotion, content creation, delivery, and follow-up.
Cross-Functional Collaboration: Work closely with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other stakeholders to coordinate activities and ensure successful program delivery.
Program Scalability: Identify opportunities to transform one-off partner requests into repeatable marketing programs and resources that can be deployed across multiple partners and channels.
Performance Measurement: Monitor campaign and program results, evaluate effectiveness, and use insights to continuously improve partner activation and future marketing initiatives.
Requirements:
You are a hands-on B2B marketer with experience developing and executing campaigns, creating compelling content, and coordinating projects across multiple teams. You combine strong communication and organizational skills with the ability to understand complex products and translate their value into practical marketing and sales resources. The ideal candidate will bring:
3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related discipline.
Demonstrated experience planning, developing, and executing marketing programs from initial concept through launch and follow-up.
Excellent writing and content development skills, with the ability to adapt messaging to different audiences and partner needs.
Experience producing marketing materials such as presentations, one-pagers, email campaigns, landing pages, and other campaign assets.
Experience developing sales training, product education, or enablement resources that help partner-facing teams communicate product value and use cases.
Ability to quickly understand product capabilities and positioning, collaborate with subject-matter experts, and translate technical information into clear, actionable partner-facing guidance.
Strong project management and organizational skills, with the ability to coordinate multiple initiatives and meet deadlines.
Confidence working across different departments and managing stakeholder relationships effectively.
A proactive, hands-on mindset and the ability to turn ideas into practical deliverables.
Adaptability and comfort working in a fast-paced environment where priorities may evolve and solutions sometimes need to be developed along the way.
Additional experience that would be considered an asset:
Experience in channel marketing, partner marketing, field marketing, or ecosystem marketing.
Experience supporting Financial Institution partners or working in banking, fintech, payments, ERP, or enterprise technology.
Benefits:
Compensation: Annual salary ranging from CAD 130,000 to CAD 150,000.
Career development: Opportunities to build expertise across partner marketing, demand generation, sales enablement, and event marketing.
Cross-functional exposure: Work with a diverse range of teams, partners, and businesses across multiple technology and financial services ecosystems.
Professional impact: Contribute directly to strategic growth initiatives by strengthening partner capabilities and creating scalable marketing programs.
Inclusive workplace: Join an equal opportunity employer committed to diversity and a workplace free from discrimination.