This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sales Development Representative based in Canada.
As a Sales Development Representative, you will play a key role in driving business growth by building and developing a strong pipeline of qualified sales opportunities. You will identify prospective clients, research target markets, and engage decision-makers through strategic outbound outreach and inbound lead qualification. Working closely with sales and marketing teams, you will help refine lead-generation strategies and create meaningful connections with potential customers. You will act as the first point of contact for new prospects, understanding their needs and identifying opportunities for further engagement. Through continuous product learning, market research, and relationship building, you will contribute directly to the organization's commercial success. This is an exciting opportunity for a proactive communicator who enjoys sales, thrives in a competitive environment, and is motivated by measurable results.
Accountabilities:
You will support business development initiatives by identifying promising prospects, generating qualified leads, and creating opportunities for the sales team. Your main responsibilities will include:
Research target markets, prospective accounts, and industry trends to identify, evaluate, and prioritize new business opportunities.
Execute daily outbound prospecting activities through phone calls, emails, social selling, and industry events.
Serve as the initial point of contact for prospective customers, engaging with decision-makers and assessing their interest and business needs.
Respond promptly to inbound inquiries and convert initial interest into qualified sales opportunities and meetings.
Qualify leads by evaluating their potential, understanding their requirements, and determining the most appropriate next steps.
Schedule and participate in prospect meetings, facilitate introductions, and coordinate follow-up activities with Account Executives and Sales Directors.
Collaborate with senior sales and marketing professionals to develop and improve outbound strategies and lead-generation campaigns.
Build comprehensive product knowledge through internal training, industry conferences, and ongoing learning, including an understanding of the underlying communication infrastructure.
Identify and propose innovative lead-generation channels, prospecting methods, and sales tactics during team discussions.
Maintain effective prospecting and pipeline development practices while contributing to broader sales objectives.
Requirements:
You are a confident and results-oriented communicator with a genuine interest in sales, technology, and business development. You enjoy engaging with new people, conducting market research, and turning conversations into meaningful commercial opportunities. The ideal candidate will demonstrate:
Excellent written and verbal communication skills, with confidence engaging prospects over the phone and in professional meetings.
Experience in the government software industry or the ability to quickly understand new technologies, products, and industry-specific markets.
Comfort with high-volume outbound prospecting, including daily cold calls and targeted email campaigns.
Strong self-motivation and the ability to work independently while contributing effectively to a collaborative team.
Excellent problem-solving and organizational skills, with the ability to perform in a fast-paced and competitive environment.
Strong market research capabilities and the ability to use brand and industry knowledge to personalize outreach and establish rapport.
A proactive mindset, strong work ethic, genuine curiosity, and commitment to continuous learning and professional development.
Willingness and ability to travel within the United States approximately 15–20% of the time for conferences, prospect meetings, and client engagements.
Relevant technical and commercial skills include:
Customer Relationship Management (CRM).
Lead generation and sales pipeline development.
Sales processes and sales operations.
Pipedrive or similar CRM platforms.
Cold calling and outbound prospecting.
Government relations and government procurement.
Benefits:
Competitive base salary: Annual base compensation of $75,000.
Quarterly performance bonuses: Opportunity to earn $5,000 per quarter in additional compensation.
Total target compensation: Up to $95,000 annually, including the full quarterly bonus opportunity.
Remote work: Fully remote working arrangement.
Employment type: Full-time position.
Professional development: Opportunities to deepen product knowledge through training, industry conferences, and collaboration with experienced sales professionals.
Travel opportunities: Approximately 15–20% travel for industry events, prospect meetings, and client engagements.